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Rude is an English collective formed by the couple Rupert et Abi. They started out about 12 years ago as T-shirt designers, and quickly developped into a brilliant brand of street wear.They then sold their products in shops around the world with the help of agents in Japan and the USA. All this just by expressing their passion: screen printing, using as a starting point a simple illustration drawn by hand on t-shirts. Rude has become a brand, collaborating on projects for the Tate Museum, The Guardian, Nokia and many others. Over the years, they have produced countless collections of clothing for brands worldwide.

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